So far, the digital marketing patterns for 2021 seem to be based on two distinct but almost opposing ideas. The first is a general humanization, which involves discussing specific problems and tailoring content to the user (rather than mass appeal) in order to increase personal interaction. Second, fine-tuning the behind-the-scenes areas like SEO and how you organise campaigns—the nitty-gritty that your happy consumers don't see—is a much more mechanical and technological optimization.
Digital Marketing Trends of 2021
The importance of inclusivity in our present time and place in history can be seen in the front page headlines. The number of people who want to see a more positive depiction of equality in the content they consume and the products they buy is the by the day, particularly among younger audiences and oppressed groups. More accurately, they don’t want to see the same homogeneous content we’re accustomed to from previous decades.
Featured snippets & no-click searches
For several years, the aim of SEO has been to get your listing to the top of the search results in “position number one.” Now, as we approach 2021, the end-goal is to increase SEO visibility in "position zero."
Sustainability: loud and proud
People in 2021 are as excited about environmentalism as they are about the digital marketing trend of inclusivity. They want to make sure that the businesses that earn their money are just as worried about the world as they are.
The digital marketing trends for 2021 aren't just about optimism and progress; they're also about addressing challenges like ad blockers. With 27 percent of internet users predicted to use ad blockers by 2021, many advertisers are seeing their primary stream of traffic, including PPC campaigns, cut off at the source.
Image and video SEO for visual searches
You probably already know that you can use keywords to search for images and videos, but did you know that you can also upload existing images for search, or even take your own photos and search for context? If more users become aware of these visual search strategies, the environment of SEO as a whole shifts.
This is a pattern that has been around for quite some time but is only now being accepted as a best practise. Not only does interactive content enhance interaction, but it also increases the user's enjoyment. Quizzes, open-ended questions, surveys, competitions, prizes, polls, calculator widgets, and other interactive content will work wonders for your brand. At the very least, they lengthen users' interactions with you, which improves your ranking in algorithm-based searches and feeds. People, however, like to be entertained, so interactive content almost always enhances the user experience.
Customer segmentation is another trend that isn't recent but is becoming increasingly prevalent. The concept is simple: instead of a few large marketing campaigns aimed at a broad audience, a large number of small marketing campaigns aimed at specific audiences is preferable.
Google's local SEO algorithm is updated regularly, so if you're a local company, you can keep your business's presence in local results up to date as well. Local SEO is, in some ways, much more effective than general SEO since people looking for a particular form of business in their geographic area have a higher purpose to buy, making conversion simpler.
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May 30, 2020 - 09:57 am
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